Toyota has managed to maintain its
position as the world's most valuable automotive brand. They beat off
stiff competition from BMW and Mercedes to take the top spot. German
brands dominate the top 10 with half of them coming from the European
country.
According to the report, Toyota's brand is worth $35.3 billion which also makes it the 10th most valuable of all brands.
In the overall list, Coca-Cola has slipped from top spot down to
third after being overtaken by Apple and Google respectively after the
tech giants achieved massive brand growth in the past 10 months.
Top 10 automotive brands (value)
- Toyota ($35.3 billion)
- Mercedes ($31.9 billion)
- BMW ($31.8 billion)
- Honda ($18.4 billion)
- VW ($11.1 billion)
- Ford ($9.1 billion)
- Hyundai ($9.0 billion)
- Audi ($7.7 billion)
- Porsche ($6.4 billion)
- Nissan ($6.2 billion)
Source: Al Ain Japan
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