With an increasing focus on emerging markets, German luxury carmaker
Mercedes-Benz foresees that BRIC (Brazil, Russia, India and China) and
other emerging economies will contribute up to 50 percent of its global
car sales business by 2020.
According to Luhrs, China stands as the biggest market followed by
Russia, Brazil and India, in that order. “For us in 2013 so far, China
has done nearly 210,000 units, Russia has sold 50,000 units, Brazil has
sold over 10,000 cars and in India we will do somewhere in the range of
9,000 to 10,000 units,” added Luhrs. The total sales just from the BRIC
nations stands around 280,000 units while globally the company has sold
nearly 1.3 million cars during 2013. The current sales contribution from
the BRIC nations sums up to be nearly 21.5 percent.
Eberhard Kern, managing director and CEO, Mercedes-Benz India Ltd
(MBIL) disclosed that “2013 has been an excellent year for us. We have
witnessed a 30 percent growth, which marks the best year for
Mercedes-Benz India ever. We are planning to launch the new S-class in
the first quarter of 2014. Our headquarters have been supporting us
greatly and we will launch an Indianised version (right-hand drive and
necessary changes) within six months of the global launch of our
flagship car. All our plans are on the right track.”
The company also plans to bring another compact car, which we expect
would be displayed in the upcoming Auto Expo 2014. MBIL has launched
eight models in 2013 so far. The A- and B-class cars have garnered
almost 20 percent of overall business for Mercedes-Benz in the past six
months.
Source : Al Ain Japan
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